Lawyers are entrepreneurs by nature.
Running a law practice requires to find clients, develop a good network (legal services are mostly coming from referrals — 62% in fact), generate revenue and manage all the administrative task(invoicing, collection, etc.) related to it.
That demand a lot of business acumen.
On top of that, there is a new component to cope with: the internet shift.
Now 71 percent of people use their smartphones to find a solution to a legal problem.
That means that lawyers “need” to have an online presence.
This is nothing new in 2018 but its surprising to see that the legal profession has not yet completely shifted toward those online channels like so many other industries did.
I think it’s fair to say that laws are always a little bit behind the curve and that’s just normal giving the sensitivity & importance of its nature.
The simple fact is that having a web presence as a lawyer take times, technical skills, money and can induce lots of headaches.
It’s also requiring a new approach to promote legal services such as using social media or by creating online content for example.
They’ll find tons of potential client in online forums/communities or via social media.
It’s just a different game that it was only 5 years ago.
This is why we’re seeing more and more lawyers using almost solely the internet to find client or serve client from Bali and even building a following on different social media.
That’s the future.
No integrated solution
There are a plethora of tools that lawyers can use to create a website or make online appointment for example but no integrated or elegant solution is available where you get all the tools necessary to manage your “virtual” law firm in one place.
Plus, a lot of what’s out there require a certain amount of technical knowledge or are expensive.
We saw lots of platforms spurred in the last couple years attempting to give an online platform were lawyers can advertise themselves (some with good success) and be connected with potential clients.
But they don’t give total control over the client you’re been connected with or over the content lawyers put on those websites.
It doesn’t really empower lawyers to build their firm on top of it. Or else they would be too dependent and constrained.
We see a need for lawyers to build effectively and affordably their virtual firm and connect with potential clients.
Without agencies, developers, expensive product or a patchwork of integration costing dozens of monthly subscription per month.
This is what we’re working on here.
Access to justice
But there is a bigger goal in mind.
The easier it is to create and manage an online presence for lawyers the better it is for legal consumers in the long run.
More lawyer online = more accessibility = better services = better law system.
It’s obvious to us that the future of law is online. Lawyers will be more and more “connected” with people and their customers rather in their office.
In a not so distant future, all professionals (lawyer, accountant, mediator, financial planner, doctors, therapist, etc.) will be accessible online — through your own social network — and there will be no need to go to their office (most of the time).
In return their service will also be more affordable.
Access to justice means better technology for lawyers. And we believe this change is happening first with the “entrepreneurial lawyers” or “digital lawyers”.
They understand the possibilities of social media and internet and this is why we want to help them win.
Intrigued? We’re hiring and need other talented people that have interest in entrepreneurship and access to justice!